Nowadays, cosmetics in the world have advocated green, environmental protection and safety as the main development trend. Many domestic cosmetics brands are mainly Chinese herbal skin care, and there are Chinese herbal cosmetics brands on the market, but only a few are recognized by consumers. The market share of Chinese herbal medicine is also very small, accounting for only about 20%, which has rich culture and characteristics for Chinese herbal medicine research. In terms of advantages, China has not given full play to the advantages of Chinese herbal medicine in cosmetics. Xiaobian takes you to know the current situation of Chinese herbal cosmetics processing in China. 1. It is greatly influenced by foreign famous brand cosmetics.
With the improvement of consumers' living standards, more and more people like to buy cosmetics from abroad. At one time, foreign specialized research and manufacturing experience in cosmetics was ahead of that in China, mainly because of its economic development, earlier investment in cosmetics, high investment and energy in R & D, production and publicity, and more attention to the effectiveness of cosmetics. Chinese herbal cosmetics started late in China. Although the research on Chinese herbal medicine has an advantage, the market share of Chinese herbal cosmetics is not high due to the influence of foreign cosmetics brands.
2. The positioning of Chinese herbal cosmetics is not clear
There are many kinds of Chinese herbal medicine cosmetics in China, but few of them have a very clear positioning. Many manufacturers are positioning products according to the efficacy of the added Chinese herbal medicine, which does not reflect the characteristics and advantages of Chinese herbal medicine products, so that they do not occupy a certain advantage in the market.
3. The R & D and application technology of Chinese herbal cosmetics is not mature
Although consumers realize that the efficacy and pertinence of Chinese herbal cosmetics are strong, but the safety is more important. Because only a few domestic manufacturers in the research and development and application of Chinese herbal cosmetics have established their own research and development center, have expert research team, and are relatively mature in technology, such as the appropriate materia medica, gazelle, and jinshengmei. Many manufacturers are in the prototype, playing the role of Chinese herbal medicine. The concept of Chinese herbal medicine is fried under the guise, which makes consumers distrust the domestic Chinese herbal medicine cosmetics.
4. Limited by the service and regulations of national cosmetics organization
At present, there is no socialized third-party independent testing agency to test Chinese herbal cosmetics in China, which can not provide professional certification and authoritative testing reports. In China, the development and application of Chinese herbal cosmetics additives are also very limited. Many functional Chinese herbal cosmetics are banned from research and production.